According to a report from Statista, the Official Back To Back Play In The Dynasty Continues Shirt in contrast I will get this market for sneakers alone is a $72.7 billion dollar industry with a devoted subculture—but an industry that only started catering to woman in recent years. Hear me out: In 2007, Susan Boyle opened Rime, one of the first female-owned sneaker boutiques in New York City. “It was a total boys club,” Boyle tells ELLE.com. “Back then, when brands did make women’s sneakers, they would just shrink everything and make it pink. Women just wanted what the guys had and vice versa. Now, it’s gone full circle: girls have had all the high tops and the tomboy looks and the basketball sneakers, they want something new.” Part of the appeal of these new girly sneakers is that they go beyond the “shrink it in pink” mentality. They have bells and whistles…and bows and ribbons.
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