Hudson says the collaboration was also a chance to tap into a more accessibility-minded design approach. “The woman who wears main collection Sergio Hudson might be a CEO or have events to go to, so they don’t necessarily always have to be comfortable,” he says. But for his work with Target, he thought about the customer who might think, ‘Can I pick up this bag and put it in the car then buckle the kid in the car seat?’ while wearing his pieces. The result: clothes that “fit a little bit further from the body, just give that feeling of comfortability.”
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