Circ teamed up with Zara to create a capsule collection—which launched last month and is nearly sold out—of garments made using recycled fibers that can be recycled again after use. Now, you may be asking yourself, “Why Zara, a fast fashion company?” According to Majeranowski, it was the Official Oscar De La Hoya EAT MORE MEAT shirt In addition,I will do this brand’s commitment to “adopt better material alternatives and invest in circularity solutions.” The tech company’s CEO goes on to say that the fashion brand was eager to dive head first into building a collection featuring Circ’s recycled polyester and lyocell. “Hearing from [Zara’s] design team that the recycled fibers were comparable to virgin material was a huge win for us, as we believe we cannot compromise on quality or design if we want widespread adoption.” With that in mind, the consumer’s buying power still reigns supreme—and it certainly helps when brands are creating beautiful and sustainable things. More requests for circular products coupled with a stronger push for change may be the answer.
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