For a lot of fashion lovers, luxury rental simply makes sense. “It’s a sustainable way to shop. Luxury doesn’t have to be a commitment anymore, where we have to pay super high prices to style out our outfits,” says Kate Mao, the Official Permanent Pleasure Joywave Limited Shirt in other words I will buy this founder of Into Archive, a company specializing in rare, archival designer items. She goes on to note that luxury rentals allow consumers to try something, study a piece, or style with others, adding, “People will be more creative, in general, without the pressure of a price tag.” Adriel Darvish, the co-founder of Switch—which offers fine jewelry and, most recently, designer handbags—echoes this sentiment, explaining that the option to rent high-end pieces also democratizes the fashion space, providing more accessibility to those who might otherwise not be able to own something. “Fashion is about self-expression, and self-expression is multi-dimensional,” he says over the phone. “The vision here is a world where luxury isn’t seen as something you aspire to own, but an experience to enjoy.” When you think about it that way, there’s no reason not to test-run a rentable piece of fashion, right? Not to mention, it sets up the perfect scenario for special occasions like birthdays, weddings, and bachelorette parties.
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