While the world never got the Pitt-Bullock romcom we all deserve, the 58-year-old is giving us Le Domaine, a science-meets-nature line of genderless skin care essentials that he developed in partnership with the Perrin family, the renowned Château de Beaucastel vintners who are also Pitt’s partners in the fan-favorite Château Miraval Côtes de Provence Rose. While he made a conscious decision not to front the brand as the “face” of Le Domaine — there will be no campaign portraits, no Brad on TikTok, and very few interviews after this one—Pitt has been as hands-on as it gets with its concept and development, which is based around the familiar story of grape-based antioxidants that has long been mined by more established brands. But Le Domaine approached the science in its own way, appointing one of the world’s leading wine and human health specialists, University of Bordeaux Professor of Oenology Pierre-Louis Teissedre, to determine which of the 13 grape varieties the Perrin family grows on its estates in Provence had the most relevant antioxidant properties. That research began over 15 years ago, and may have resulted in the next big thing in skin care: GSM10, an exclusive molecule in Le Domaine’s Serum, Cream, Fluid Cream and Cleansing Emulsion that combines potent properties from the seeds of Grenache grapes with the seeds and skin of Syrah and Mourvèdre grapes. It serves as a powerful antidote to oxidative stress, which can break down collagen and contribute to the myriad physical signs of aging. Professor Nicolas Levy, a leading scientist in progeria—an extremely rare genetic disorder that speeds up aging in small children—provided additional insight into the project. Having identified the way progeria affects the natural aging process, he developed ProGr3—Le Domaine’s other patented active ingredient—which is derived from grapevine tendril resveratrol and aims to keep skin cells healthier for longer.
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